I’m sure this has been done in many cities where the “Book of Mormon” musical is being presented, but this one is very close to home (I live about an hour away from Toronto).
From the Toronto Star:
The Church of Jesus Christ of Latter-day Saints hopes patrons who see the runaway hit stage musical The Book of Mormon when it lands in Toronto next month will also check out the scripture that inspired it.
The church, which has no involvement in the frequently blasphemous religious satire, has bought three full-page ads in the Mirvish Productions programme for the show to encourage theatregoers to read the actual Book of Mormon.
“You’ve seen the play . . . now read the book,” says one ad.
“I’ve read the book,” reads another.
“The book is always better,” concludes a third.