So, I saw this “Jean-e-ology” sign a couple of months ago in a popular clothing store. I immediately asked my wife if any of the regular customers even understood what this play on words was even about.
I’ve since looked it up on the Internet, and it seems to be a fairly common term for “variety of jeans”. However, I still think it’s goofy. If they just wanted a term to talk about studying jeans, why not call it jean-ology? Some marketer somewhere thought jean-e-ology was clever, even though most people probably don’t know what it is referring to. Maybe that marketer was Mormon 🙂