Back in January I posted an ad for Temple Square that a co-worker had given me out of a travel trade magazine. At the time I asked why the Church does this… money? converts?
Well, now there are reports that Temple Square is the 16th most-visited attraction in the United States. That’s very impressive and good news for the Church. Whatever the reason for the marketing, it is bearing fruit.
The original Forbes Traveler write-up says the following (with credit given to the LDS Newsroom):
The Mormon church’s headquarters are here, but Temple Square is more than just a destination for Latter Day Saints. In 2008, visitation to the square, which is festooned with lights for the holiday season, numbered around five million, making it Utah’s top tourist destination.